Your Skin. Our Care.

We're Formula Phi - embodying the magic of the Golden Ratio, a reflection of eternal beauty and balance. Our journey began with the simple, yet profound idea that each woman holds a unique beauty that deserves to be celebrated and nurtured.

At Formula Phi, we believe in the power of nature and ancient wisdom fused with cutting-edge science. Our skincare and hair care treasures are more than just products; they are the embodiment of our dedication to empower you to embrace your natural beauty and confidence. We've created a harmony between nature and innovation, crafting products that grace your skin and hair with vitality and lustre. As custodians of beauty, we also strive to ensure that our creations are not just effective, but also sustainable and ethically-produced.

Our commitment to sustainability extends beyond our products. Our respect for Mother Earth and her resources is a crucial part of our ethos. We choose sustainable sourcing and production methods, and every decision we make is underpinned by our commitment to ethical practices.

We invite you to embrace the Formula Phi experience, a symphony of nature and science that reveals the true beauty within. Join us in our journey of pushing boundaries, challenging norms and celebrating the true essence of beauty - you. Embrace your natural confidence with Phi Formula, where beauty meets innovation, and science embraces sustainability.